SWOT 분석 : COSTO

Top 10 US Retailers (USD, Billions)

Source: Kantar Retail research and analysis

CLUB Business Model

Club Industry

Market Positions of Rivals

Club Store Keys to Success

New / Treasure hunt

No- frills warehouse

Members (segment)

Efficiency at pallet level/ cross-docking

Goal: 3 month slot then change

Disruptive pricing

Internet sales

Value drives member renewal

Map

Costco Shoppers

Source: Kantar Retail ShopperScape®, July-September 2012

Membership (How)

67 million card holders

37 million households

Gold Star Member = $ 55

Business Member = $ 55

Executive Member = $ 110

Membership fees allow Costco 

to maintain low margins

Costco

Customer Facts-

• Yearly Shopping Frequency 11.7

• $ spent per trip $101.54

Miscellaneous Facts-

• Average size per unit 141,000 sqft

• Average SKUs 3,700-4,500

Customers in Taiwan

SWOT Analysis

Opportunities

 Appeal to conscientious shopper

 Expand into foreign stable markets

 Mergers & Acquisitions

 Massive supplier pool 

Life Cycle – Maturity Stage

Costco is in the mature stage

?

Conclusions

Overall, Costco is doing great!

Costco Club Research

Data Sources

• Costco’s Annual Report & 10K

• Kantar Research

• A.C. Nielson

• Slide Share

• Supermarket News

• Retail Analysis

• CNBC